#3 Brand Spilt, What's That?

The brand split is one of WWE's best innovations, as separating the company's extensive rosters into two equal halves is one of the best things a wrestling promotion can do in order to get the best out of their superstars.
WWE has done this many times in the past, and we have seen the success it can bring, but most recently we have seen the problems it can also bring, as many have blamed WWE's low ratings on the fact that their rosters aren't engaging enough to get people to tune into Raw or Smackdown Live.
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Nevertheless, WWE caved to the pressure and threw all the positives of the brand split into the trash when they created the Wild Card Rule, as the boundary between Raw and Smackdown Live has clearly disappeared. Both shows feel exactly the same, so what's the point of even keeping them separate? It makes very little sense.
A top WWE star is missing in action