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#1 AJ Styles is adding a new edge to his character
AJ Styles doesn't necessarily need a heel turn to add a new dimension to his character. Just look at Becky Lynch this year. She did turn heel briefly and that was a catalyst to her new character, but if you really think about it, it didn't feel like a heel turn because a majority of the fans were sympathetic to her point of view.
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Not only this, but it made the reactions towards her stronger and each week her popularity was audibly increasing. WWE finally realized this and she quietly turned babyface again, with the same edge to her character.
AJ Styles too can add a new dimension to his character without turning heel and the McMahon storyline could be a catalyst to it. For all we know, it could have WrestleMania implications of sorts as well, with his rumoured opponent being Randy Orton.
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