#2 Enzo Amore’s ‘zero dimes’ phrase
From 2012-2018, Enzo Amore used several unique catchphrases and nicknames on WWE television, including his “My name is Enzo Amore…” introduction and his signature “Certified G” and “Bonafide Stud” soundbites.
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The former Cruiserweight champion also regularly mentioned “zero dimes” during promos (e.g. "If me and Big Cass had a dime for every time we got beat up as kids, we would have... zero dimes!").
Speaking on the Store Horsemen podcast in 2018, Amore explained how Vince McMahon was not a fan of the phrase but he allowed him to keep using it due to the merchandise money it brought in.
He said (quotes via Wrestle Zone):
“For instance, ‘zero dimes’, you remember that thing? Like, Vince didn’t get it. So I used it in NXT a bunch, when I got to the main roster, Vince was like ‘…what’s that mean?’ So he doesn’t get it but we’re making money off merchandise with it.”
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