5 biggest missed booking opportunities by WWE in January 2018

#4 Brock Lesnar vs. Finn Balor

Finn Balor still hasn't been granted a Universal title match since his return

What happened: Throughout the second half of 2017, it was widely reported that Finn Balor would finally get a shot at the Universal Championship – the title he won and never officially lost – against Brock Lesnar at the Royal Rumble. However, Vince McMahon apparently doesn’t think Balor is ‘over’ enough to face Lesnar, so Braun Strowman and Kane took on “The Beast” instead.

What could have happened: As it turned out, Balor reunited with The Club and he was the ironman of the 2018 men’s Royal Rumble match, so January wasn’t all that bad for him. Still, it would have been a lot better if he went toe-to-toe with Lesnar. The Triple Threat match for the Universal title was underwhelming and, even in almost-certain defeat, the Irishman’s status would have been raised just by being in a match with the former UFC star.