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#2 Use of cliff hangers
WWE finally stopped spinning their wheels when it came to storytelling in 2019 and it has spurred some of the best content to date. In fact, between Roman Reigns' mystery attacker, to Ronda Rousey versus Becky Lynch versus Charlotte Flair, WWE took things up a notch and it was awesome!
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Interestingly enough, WWE seems to have put a renewed interest on cliff hanger type storytelling in 2019 and it has made the product better as a whole. Not only is that evident by the company seemingly not spinning their wheels as much in between pay per views, but also by the creative payoffs they have employed to keep the WWE Universe engaged in its content.
The best part, however, is that the company has continued to do this with the ongoing Fiend storyline, Erik Rowan's hidden object, and the new Liv Morgan, all of which have left fans eager to see what happens next. Furthermore, it has created a desire from fans to keep tuning in and put all the storyline pieces together in an intriguing way.
Much like a carefully crafted murder mystery, WWE is now giving their fans more questions than answers and it's working to their advantage. Furthermore, they are creating questions that WWE fans want answered, which is only helping to bring them back for more.
