#3 Handling of The Fiend

What happened to The Fiend?
While Bray Wyatt continues to be one of the most talked-about Superstars in the WWE Universe, the company has started to noticeably pump the brakes on his gimmick a bit. Of course, he still will be taking on Finn Balor at this year's edition of SummerSlam, but the storyline has lost some steam in the process.
Between WWE finally being forced to unveil The Fiend on live TV to the company starting to not air weekly episodes of Firefly Fun House, the company seems to be dragging their feet on this storyline. It's almost as if they are now starting to understand the limits of the ingenious gimmick and thus are trying to get a better plan together.
With that being said and SummerSlam only a short time away, one has to wonder what WWE has planned for The Fiend's very first WWE match. Will it be short and sweet with a lot of added special effects to capitalize on the terror? Or will WWE choose another route and risk exposing the character?