#1 Focus on nostalgia

For the WWE, one of their most questionable moves has to be their continued use of nostalgia to sell tickets. In fact, it's arguably one of the few things still dragging down WWE right now.
Think about it! From The Undertaker versus Goldberg at Super ShowDown to the Raw Reunion last week, the company keeps trotting out the people that paved the way. The only problem with that, however, is that while the light is being focused on those that paved the way, those that are trying to do so now get put on hold.
In the end, that stalls the product in so many ways and probably creates a bit of bitterness backstage as well. In all seriousness, how can WWE find a new top guy, if they aren't even giving young stars enough air time to see what they are made of?