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#4 Dolph Ziggler
There is no argument that Dolph Ziggler is talented and arguably one of the best in-ring performers in WWE in the past 15 years. Ziggler becoming World Heavyweight Champion on two separate occasions, however, was met with indifference after the initial pop of the moment.
Dolph won his first championship in a storyline with Edge even though he had actually lost the match, but due to Edge using his banned Spear move, Vickie Guerrero awarded the championship to Dolph. This was short-lived and Edge soon regained the title.
Fast forward to the night after WrestleMania 29, and Ziggler cashed in his Money in the Bank briefcase against an injured Alberto Del Rio. The mood in the arena was electric for Ziggler to win, however, only 69 days and one concussion later, Ziggler had lost the title back to Del Rio in his first title defense.
