5 pay-per-views WWE should kill

4. Hell in a Cell (and all of its equivalents)

The gimmick's been effectively killed because of this event.

Hell in a Cell matches used to be an organic storytelling device to end the bitterest of feuds. While that still is occasionally the case, more often these days, the match comes at a certain time of the year during the eponymous event. The mystique of the match has thus been tremendously reduced.

The post-SummerSlam schedule is usually a difficult time for WWE because of the return of the NFL, so gimmick pay-per-views have often filled the schedule in the fall. However, this just feels like laziness, and regardless of the NFL, the new TV deal is paying WWE so much that now would be a good time to drop events like Hell in a Cell and TLC.

It would be better to use an event like No Mercy in early October to serve up some content at the midpoint between SummerSlam and Survivor Series.