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#4 Legitimacy
Brock Lesnar is an absolute athletic beast - no pun intended -and his career in The Octagon of UFC gives him a level of legitimacy that few other WWE Superstars have. Add that with the fact that WWE has, as mentioned before, signed a multi-year deal with Fox Sports to air SmackDown and you start to see the reasons why Lesnar needs to be the face of the show. At least for now.
Not only will this help WWE gain some big-time publicity in the mainstream media, which Vince McMahon loves, it also allows the company to tout a level of legitimacy that will resonate with long-time sports fans. It might even go a long way in bringing in the casual viewer and integrate them into life long pro wrestling fans.
If nothing else, this is a sound strategy for WWE, especially if you consider all the extra viewership they will pick up on Fox Sports. It could be the start of something very special. Unfortunately for some fans, that means swallowing their pride, letting Lesnar take center stage and building from there.
Whether WWE fans can actually do this or not remains to be seen and a lot of it will be dependent on the execution, but diehard fans need to realize the benefits of putting Lesnar in this position right now!
