#3 Keeping Fox happy

WWE and Fox Sports struck a huge partnership to bring SmackDown to prime time television and while this opens the door to a lot of new possibilities, it also leaves the company beholden to the broadcast network in some ways.
Now, this isn't necessarily a bad thing, especially since it will likely help grow WWE, but it does come with strings attached.
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Again, not a bad thing, but it means that WWE will need to keep Fox Sports happy in order to remain on the channel past the original deal. Considering that, and WWE needing to make a good first impression, it's pretty obvious as to why Lesnar needs to be the focus of Friday Night SmackDown going forward.
In the end, this isn't really a permanent thing, but it is something that needs to be done in order to make sure that WWE and Fox Sports get off on the right foot. Lesnar is also a guaranteed attention grabber, which he has more than proven in the past and there should be no doubt that he can do it again when on prime time.
Big issue with Penta revealed HERE.