Definitely, do matter: Titles can elevate talent.
Championship gold can change the fortunes of wrestler for the better.
Take Booker T, for example. For years he had been steadily building crowd support, not because of a massive push but because of his outstanding wrestling ability and work ethic. He became the Television champion, which made him arguably the best mid-carder in WCW, and then when he became World champion he was, forever after, a no questions asked main eventer--even when he went to rival WWE after the buyout of WCW.
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