#1 Supernatural element

WWE has dabbled in the supernatural for well over two decades now and while the results weren't always spectacular, there were other Superstars that somehow etched a career out of it. A perfect example of this is The Undertaker and Kane, who's characters possess supernatural powers and have been mainstays in the company for a long time.
Lately, such characters and occurrences have become more prevalent within pro wrestling. Hence, it makes perfect sense for the company to continue to book these kinds of cinematic matches. Not only does it allow the company to explain the paranormal and let it exist in its separate universe, but it also gives them endless booking possibilities as well.
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Just look at how WWE explored the history of John Cena, poked fun at his career and took fans on an eerie adventure through WWE history. Was it a traditional match? No. In fact, it could barely be described as a match at all, but it told a story and that's what hooked the fans.
That's why this kind of storytelling could be the future.
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