#4. Roman Reigns winning leaves Strowman directionless

Roman Reigns winning the Universal Title at Payback sent shock waves through the WWE and also undid one of the most promising heel-runs in the process. Of course, WWE didn't really seem to have a solid grip on Braun Strowman's heel turn to begin with, but they were at least in the process of working it out.
In fact, between Strowman throwing Alexa Bliss to the floor like a piece of garbage and slamming Bray Wyatt several feet down onto a concrete floor, there was a lot of potential there. Unfortunately for Strowman, he took the deciding fall against Roman Reigns at Payback and is now directionless as a result.
Look who just shut down all of Tony Khan's critics! More HERE.
In the end, Strowman was just starting to show potential as a heel and it would have been nice if WWE was able to play up more of the history between him and The Fiend. Maybe it would have even given fans some tangible answers as to why the swamp changed him and at least given him a soft spot to land.