#1. Roman Reigns returning didn't help ratings

Believe it or not, reports are suggesting that not even the return of Roman Reigns has ended up helping WWE's ratings. Not only is that a bad sign for a Superstar that is supposed to be the company's top guy, but it is also a very harrowing sign for the pro wrestling business as a whole.
With that being said and WWE hell-bent on making Roman Reigns a heel champion, it looks like fans are just going to have to get used to it. Also, maybe WWE has plans to put the title back on The Fiend at some point, especially with him now being a babyface, and this is all just one intricate tale being told.
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In the end, the storyline between Roman Reigns and The Fiend is salvageable and all WWE would have to do is pull the right strings to make it happen. For example, what if WWE brought Alexa Bliss into play, started using The Fiend to explain Roman Reigns' heel turn, and make this the biggest feud in WWE history.
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