If you take a look at the 24/7 title videos on WWE's Youtube channel, you would be surprised to see that these clips get the highest number of views on most occasions, and trump videos featuring the likes of Seth Rollins, Roman Reigns, Becky Lynch, and other top Superstars.
These videos have bagged tons of social media coverage for WWE, and is also giving the company some much-needed mainstream attention, like when the title almost changed hands recently at Comic-Con.
Videos featuring R-Truth and Drake Maverick have been consistently getting millions of views on a weekly basis, and why wouldn't they?
When the title is being defended at the weirdest of venues, like a golf course, or an airport, the viewer is bound to click the video to watch it. More the traffic, better it is for WWE's social media presence, and Vince couldn't be more happy about it.
×
Feedback
Why did you not like this content?
Was this article helpful?
Thank You for feedback
About the author
Abhilash Mendhe
Abhilash Mendhe is a pro wrestling journalist at Sportskeeda with nearly five years of experience. He completed his MBA from the Symbiosis Institute of Telecom Management in 2016 and worked with multiple banking institutions, including Tech Mahindra. While he started writing WWE articles for Sportskeeda in 2019 as a hobby, it eventually became a significant part of his professional journey.
Abhilash checks his articles thrice before sending them to the editing team, ensuring his work is highly accurate and reliable.
He has interviewed prominent pro wrestling personalities like Noam Dar, Angry Miz Girl, Brendan Cobbina, and Jesse Lambert. Abhilash is a big fan of AEW star Orange Cassidy, as he believes the former International Champion’s on-screen gimmick of an extremely lazy guy resonates with him.
Given the opportunity to script WWE’s next big storyline, Abhilash would treat fans to the second installment of The Bloodline Civil War. He would book Roman Reigns to re-form The Bloodline with The Usos and Sami Zayn upon his comeback. The angle would see The Tribal Chief-led group go head-to-head with The Rock, Solo Sikoa, Tama Tonga, and Jacob Fatu in a blockbuster family feud.
When not reporting on pro wrestling, Abhilash likes to work out, go on walks, read, and explore new eateries.