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#3 Horrible booking and bland storyline
It's always important to make an impact when you finally make it to the main roster and while WWE did sort of make sure that happened during her debut at TLC, they then started to book her in squash match after squash match against local talent and mid-card competitors. This, of course, made her look like an afterthought and really hurt the possibility of gaining momentum.
Another problem with her booking on the main roster is Absolution. She finally decided to stand her ground two weeks later and actually took it to the dominant trio, but it just took way too long to happen and made her look weak in the process.
In the end, the way WWE has been booking her is the same as how they would book a sideshow attraction. Fun to watch but meaningless afterwards. Hopefully, WWE can change that and put her in the title hunt sooner rather than later, but that raises its own problems and opens up the idea of ending the streak sooner.
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