#2 Unconventional heel-face dynamic

Braun Strowman's dynamic with Roman Reigns was similar to every heel facing Roman Reigns. Anyone facing Roman Reigns by default gets cheered, but it goes beyond that.
In today's WWE, the whole heel-face dynamic has been blurred in a big way. For example, Brock Lesnar doesn't have a defined heel or face character, and in his feuds against Samoa Joe and Braun Strowman, there was no indication whatsoever as to who the good guy and bad guy were.
Did Goldberg ruin Bray Wyatt's career? - Watch Now!
Even when it comes to the supposed top babyface, Roman Reigns, he acted more like a heel post-WrestleMania 33 than he did babyface. It's clear that WWE has begun to emphasise a lot less on who the babyfaces and heels are, and you can't blame them because, in the day and age where kayfabe is dead, fans tend to cheer heels a lot more often.
One wrong move ended Big E's career - Watch Here!