#4 Brand value
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WWE is all about entertainment, and as a company, WWE have been making great profits as well as diversified into multiple things. The WWE brand has a bigger scope for 'Brand McGregor' to grow, and WWE could also grow with the UFC and MMA fans that McGregor would bring to the company.
McGregor's charisma is unmatched in the world of entertainment or sport, currently, and his face on billboards of WWE events will make both parties huge names in the field of entertainment, pro wrestling and combat sports.
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Edited by Shiven Sachdeva