#4 Provides shock value

There’s a very small percentage of fans even considering the possibility of Jinder Mahal winning at Clash of Champions. Because of the manner in which he won the WWE Championship in England, many feel AJ Styles is set for a very long reign as champion. However, this is the exact type of scenario that the WWE loves to produce and swerve us on.
Jinder Mahal’s title reign was laughed at by some, but others saw the greatness in it. Being WWE Champion for 170 days implies the company saw the fruits of his labour and saw the business value in his reign as champion.
Look who just shut down all of Tony Khan's critics! More HERE.
So, Jinder Mahal becoming a 2-time WWE Champion may surprise a lot of us, but from a business standpoint, it makes sense to them.