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#4 To keep the New Day going for longer
The New Day has proven to be one of WWE’s most ingenious and successful factions of all time. The brainchild of Xavier Woods took a while to get going, but he succeeded at even getting Kofi Kingston booed by the crowd which many believed was going to be impossible to do.
Once the faction got going, it worked extremely well with the WWE Universe and became a brand of its own. Today, New Day merchandise is one of the best sellers for the company around the globe, and this has helped the three men stick together longer than any other faction we’ve seen.
The seven-time Tag Team Champions have worked hard to keep their names and faction up, which has forced the creatives from breaking them up.
Kofi Kingston’s breakthrough moment this year at WrestleMania 35 boosted the entire faction once again and helped the trio pick up their first major single’s title.
With that in mind, a Royal Rumble victory for Big E could award New Day another major achievement, while giving New Day another boost to stay in the headlines.
WWE loves Superstars and factions who can move tickets and merchandise, and New Day has done so successfully for over five years now!
