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#4 Gave the Black and Gold Superstars more exposure
Exposure is something that all Superstars are starved of no matter how big they get. In that case, the company continues to give them bigger and bigger chances to get more “over” with the audience.
NXT recently moved to the USA Network and has managed to do a great job at attracting viewers while being considered the third brand of the company. It’s a shame that many fans of WWE are still unaware of the talent and the quality of wrestling that takes place in NXT, as they are mainly focused on RAW and SmackDown.
With the absence of the SmackDown regulars, WWE did the right thing by bringing in the top NXT Superstars to SmackDown and giving fans a taste of what exists on the third brand of the company.
While hardcore fans have been in touch with NXT for a long time, newer audiences, especially those on the FOX Network, got a taste of the talent on NXT which is at par with the best in the world.
Keeping that in mind, it was the right decision to give NXT so much exposure and so much dominance on SmackDown as the fans will now want to look forward to NXT and their Superstars, which can, in turn, increase the ratings of the show.
