#2 His Face character didn't work
If you are the face of the company, then it calls for more responsibilities, but that isn't the case with Roman Reigns.
Roman is a babyface, but this character has given him more heat than fan love, and it is a clear indication that the WWE missed out on the character.
You can hear what Jim Cornette has to say with regards why Roman's character didn't work.
An unexpected name just challenged Randy Orton RIGHT HERE.