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#3 To buid momentum for Rusev
Momentum is the name of the game in WWE and Rusev was in dire need of the mojo after taking a decisive loss to Bobby Lashely at TLC. Of course 'The Bulgarian Brute' got some of his momentum back thanks to a squash match the next night on Monday Night RAW, but that wasn't going to be enough.
With only a short time before The Road to WrestleMania gets underway, it makes perfect sense for WWE to find a big way to shift momentum in Rusev's favor. Interestingly enough, they may have chosen to do it by having Rusev crash Lana and Bobby's wedding to close the last RAW of the decade.
While the conclusion to Monday Night RAW's wedding was spectacular, especially with all the storyline possibilities it opened up, the effect started well before that. In fact, between Lana's multiple backstage segments throughout the night and the absence of Rusev, WWE was definitely hinting at this the entire time.
And all that buildup throughout the night made it feel absolutely cathartic to see Rusev storm the ring and take out Bobby Lashley. It was arguably the biggest "screw you" moment of the year, gave Lashley a reason to continue his feud with Rusev, and gave them both a huge momentum boost heading into WrestleMania.
That's a lot to accomplish in one night.
