2- They want the Attitude Era
When WWE changed their viewer rating to PG-13, it changed how fans perceived the company and its programming. More than likely, it was viewed and still is viewed as a bit soft. Fans want to see salacious segments, swearing on camera and crotch-chopping at its finest.
WWE created this aura of stepping over the line – taking chances, allowing fans to think cheating and rule breaking was ok. Then the era went away. There was a softer side of the business. Fans today may tune in, but they want the raging hormone that is wrestling to break out again.
Teddy Long snaps when Swerve Strickland's race is brought up HERE