5 Reasons why the brand split cannot last

#2 Pay-per-view dilemmas

There are too many pay-per-view events

What will WWE do to produce cohesion with its major moneymaking events? It was thought for a while that one pay-per-view event a month was too much. Now there's an oversaturation. If WWE wants to continue this pace, it will need to come up with a plan for specific brand events and maintain 12 shows per year.

The company can keep it's for major events of the year – Royal Rumble, Wrestlemania, SummerSlam, and Survivor Series - and work on eight brand specific shows with each getting four events. It's the only way to avoid separation from fans who feel there's too much in a short period of time.