#3 The titles have lost their meaning
If you want to know how far the company has fallen, take a look at the current title structure. While some argue it's a great time to be a fan because there are new and exciting angles to work with, I would argue that division of titles for each brand hurts in the long run.
It means that the title isn't as valued, and more people, both men and women, will carry titles for shorter periods of time. The idea of a champion is someone who holds the belt for a while, is able to turn back all opposition, and is just a bit better than all the rest.
Because there isn't as much depth on both rosters and booking has been poor, the belts mean nothing.