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World Wrestling Entertainment (WWE), the biggest and longest-running wrestling company in the world and its flagship program WWE Raw, changed from an adult-oriented programming known as The Attitude Era in 1997 to the Ruthless Aggression Era in 2002 and finally to a family-friendly programming from 2008 when it went from a TV-14 rating to TV-PG. Because of this, few things were banned or were ruled out in WWE.
Some of these things include: No bad language such as swearing, no nudity or sexual behavior, no blood, no chair shots to the head, and the level of violence and language has also changed. There were lots of matches, segments, and events from the Attitude Era that we will always remember, and wrestlers that changed the whole professional wrestling industry forever such as Stone Cold Steve Austin, The Rock, Triple H, Undertaker & Kane etc. Are some of the reason for the success of the Attitude Era.
WWE created the attitude era to compete with WCW, and since then WWE doesn't have any competition left. Since WWE's programming has become more family friendly, there are few moments today that made fans lose their minds or even made them feel like switching on their TV to watch an episode of Monday Night Raw. While others have called for the return of the Attitude Era, there are still reasons as to how WWE will benefit even more as a business from the PG- era, and here we look at five reasons why the PG-era is good for WWE.
#5 More Sponsors
WWE's sponsorship has grown over the past couple of years, and with the company's shows now being family friendly, it is not out of the question that more companies will want to sponsor WWE's events, with companies such as Snickers, KFC, Mountain Dew, Cricket, Doritos etc. that have their brands displayed on WWE shows and on social media.
As a family-friendly program, it will not harm the reputation of the sponsors and since WWE is a global brand, it will only give them more exposure. WWE advertises their sponsor's brands not just on TV, but on social media and also their annual WWE 2K games.
Why wouldn't any business not want to associate itself with a company that has a nonviolence and family-friendly program that broadcasts over the whole world? WWE knows this, so with the PG-era in the bag, more sponsors are guaranteed to follow.
#4 Less Violence
In today's PG-era, we see less violence and few crazy matches compared to those of the Attitude Era.
Despite the fact that WWE is scripted, injuries are real and we have seen countless superstars retiring or going on hiatus because of injury.
With less violence, WWE superstars are much safer and are less likely to suffer serious injuries or break a bone.
Less violence also prevents children who copy wrestling moves to suffer serious pain or injuries when performing wrestling moves unattended by adults. With more violence, children are more likely to suffer serious consequences.
#3 Safer for children
Compared with the Attitude Era, in the PG-era kids are not exposed to extreme violence, disrespect, sexual behaviors, satanic practices etc. Compared to the Attitude Era.
As children, they still believe that what they see in WWE is real, and if their favorite superstar is a beer drinking, foul mouthing or aggressive SOB, they are likely to follow that superstar's behavior, which might not be a good thing.
Examples include Stone Cold Steve Austin, who celebrated by drinking beer and would hold up his middle fingers, which caused kids to copy his actions since he was the biggest and most loved star in his time in WWF.
#2 Its Subsidiaries
WWE is not just a wrestling promotion, but it is also a parent company and outside of the professional wrestling industry, they have subsidiaries that are in charge of making films, publishing books, making music, managing flights etc.
WWE is no longer associated with intense violence and sexual oriented programming that may put any bad mark on its business or reputation.
They can at any point make movies or publish books that people will know comes from a company that delivers family friendly content.
#1 More Viewership
With WWE's programming now being family friendly, it leaves room for more and more people to watch the shows without worrying about the bad language or intense violence.
Parents can now sit with their children and watch the full show without their children learning bad behaviour, rude languages or sexual content. Parents don't have to keep changing the channel to avoid their kids from seeing all this.
People all over the world, even in countries where certain shows are banned because of violence, can now watch WWE. They have a more positive image, better brand and as long as they can keep families together by allowing them to engage in a nonviolence wrestling show.
