#1 More Viewership

With WWE's programming now being family friendly, it leaves room for more and more people to watch the shows without worrying about the bad language or intense violence.
Parents can now sit with their children and watch the full show without their children learning bad behaviour, rude languages or sexual content. Parents don't have to keep changing the channel to avoid their kids from seeing all this.
People all over the world, even in countries where certain shows are banned because of violence, can now watch WWE. They have a more positive image, better brand and as long as they can keep families together by allowing them to engage in a nonviolence wrestling show.
WWE made several mistakes with Money in the Bank?