#2 Messing up his own back-story
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Austin clearly had a narrative he was told to go with, with Ambrose being a rag to riches success story. Instead, Ambrose turned things around on himself and painted a picture of himself as a frustrated, restless high school student. It was a time of apathy.
"By the time I got to high school, I didn't care," Ambrose told Austin.
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This wasn’t a time to live the gimmick. This was a time to be the company man and go along with what they wanted their WWE Champion to be and the story they were trying to tell to benefit Ambrose.
Edited by Staff Editor