#2 Messing up his own back-story
Austin clearly had a narrative he was told to go with, with Ambrose being a rag to riches success story. Instead, Ambrose turned things around on himself and painted a picture of himself as a frustrated, restless high school student. It was a time of apathy.
"By the time I got to high school, I didn't care," Ambrose told Austin.
This wasn’t a time to live the gimmick. This was a time to be the company man and go along with what they wanted their WWE Champion to be and the story they were trying to tell to benefit Ambrose.
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