#3 Burying most of the audience
When Ambrose spoke about not liking school, Ambrose said he asked his teachers, "Why do I have to learn this? So one day I can have your crappy job?” Several times during the interview he was critical of the 9-5 working lifestyle and made his desire to avoid it very clear.
This is an acceptable goal, but to refer to a working class life as “crappy” would not have endeared Ambrose to 90% of the audience. If he had been a heel, it would have been a perfect promo, but he was the babyface champion of the WWE.
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