#4 Philanthropic work

If there is something that WWE wants to be known for, it is their widespread charity work, something that comes with being a massive company. It is honorable and noble, and it has been one area that has become synonymous with the company, whether it relates to John Cena being the most active person for the Make-A-Wish Foundation, the company's role in schools helping to further reading and writing, their creation of Connor's Cure or their place alongside the Susan G. Komen Foundation, a cancer charity. WWE has never sat back idly and has been able to embrace helping others where they need it.
The company caters to families, and in doing so children feel empowered when they are able to meet these larger than life characters, who promote the message to be brave and not give up the fight. The company's philanthropic work will be key to its longevity.