5 reasons why WWE will never lose its fanbase

#3 Crossing over media

Crossing over with different sponsors, media platforms, and exposure has helped to make the WWE grow

When Vince McMahon began to build towards the company's first ever closed-circuit event, a little event known as Wrestlemania, he wanted to have a presence from others that were part of the entertainment industry as part of this extravaganza. While maybe not all wrestling fans are familiar with their names, the likes of Muhammed Ali and Liberace are legends in their respective fields. Not to mention, the inclusion of Mr. T, who was a television star at the time, in the main event, enabled WWE to cross-over into mainstream media, as major television and radio market devoted time to the buzz. This caused Hulk Hogan to become a pop culture figure outside his field, as he was a larger than life personality, one that clearly represented the hero. During that time he was on a number of daytime talk shows helping promote the event.

Starting with Wrestlemania, McMahon was doing something to make his company stand out. It was able to connect with major media, and in doing so helped promote and advertise their product. This is something most promotions today are still unable to achieve.