#2 International appeal

WWE has remained vigilant on things that other companies are trying to do today. For all that some may show disdain for WWE and question the quality of the product, WWE has managed to do things that others have tried to follow suit, and that is developing a global appeal for their company. Whether it is touring in Europe or other places outside the United States, WWE is firmly invested in promoting its product outside its home country.
Today, on every pay per view event, fans see commentators brought in to represent the vast array countries that broadcast the show, and those commentators freely show their love of all things WWE. So rather than simply having the other countries have to accept WWE as is, WWE has reached out to different countries and cultures and embraced them and their various traditions. This was no better reflected than when Alexa Bliss and Sasha Banks had the first ever women's match in the United Arab Emirates; they were the first ever women to compete in a ring in that country.
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