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#1 Wins and losses do not matter to WWE
When AEW officially debuts, the new promotion will take more of a stats-orientated approach to the outcome of its matches, with wins and losses meaning more than they ever have before in the wrestling business.
In WWE, wins and losses matter as far as title victories go, but they are largely considered meaningless in non-title matches on Raw, SmackDown Live and even on pay-per-views.
During Rusev’s 18-match winless run at PPV events, his only important title match came at Extreme Rules when he lost a WWE Championship encounter against AJ Styles. Other than that, he was also involved in matches for the United States Championship and SmackDown Tag Team Championship, but neither of those titles have been seen as a priority over the last two years, so the matches were not exactly meaningful.
Given that perennial losers Zack Ryder & Curt Hawkins and The IIconics currently hold Tag Team titles in WWE, perhaps it will not be long before Rusev ends his losing run and suddenly becomes a champion once again.
