5 reasons why WWE should buy Lucha Underground

#3 The Latino Fan Base

Lucha Underground appeals to Latino fans in a way WWE has struggled to.

It’s been widely rumoured that WWE is desperate to build a Latino star to appeal to that demographic of its fan base. This is particularly true since Rey Mysterio left the company and Alberto Del Rio simply could not fit the company’s culture.

One of the greatest successes of Lucha Underground was bridging the gap between Mexican and US wrestling. The storylines and quality of wrestling won over the US audience, while the lucha libre style and traditions like mask vs. hair matches were featured prominently.

Buying out the Lucha Underground brand as a whole could be a huge boon for WWE to appeal to that fan base, not to mention cultivating a roster of up and coming Latino talents to bring to Raw and SmackDown in the years ahead.

In addition to future prospects, there’s so much rich material already in the can for Lucha Underground that the tape library alone could nicely draw a different segment of fans to subscribe to the WWE Network.