#3 He’s got the look
Whether you agree with it or not, Roman Reigns has the look and presence of a WWE star attraction. In the land of the giants, a 6’3” 265 lb Samoan is nothing short of a top guy. The gear, the physique, the tattoos all create an aura of intrigue for the masses. He carries himself with an assured confidence that draws all eyes onto him.
Over the years, Vince has been accused of possessing an obsession with his bodybuilder-type top stars. But to be fair to him, he has good reason to fantasise over this body type, the American public loves it.
From a PR perspective, everybody knows that the female demographic is usually the target audience that spends the most money on merchandise. If a superstar can appeal to them, then they’re set to have a profitable career.
Roman Reigns, whether you think he can wrestle or not, fits that mould.
