#1 John Cena proves the formula works
This formula is already tried and tested. Trust Vince, he knows what he's doing.
For as much as the Cenation leader has been booed out of buildings across the world, he's also made the company more money than anyone else this century. Positive crowd reactions do not have a positive correlation to drawing power or profitability.
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Cena's been booed for close to a decade now but Vince hasn't even considered the possibility of turning him into a heel, why? Because he could hear the dollar signs over the boos.
It even got to the point where 'Cena Sucks' shirts were being sold at WWE live events, even the haters contributed to the market value of Cena, the same way they will make Reigns a central piece of each show.
It's time to accept that the traditional “everybody cheers babyface” rhetoric exists no more.
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