#2 They may not get paid enough once their initial contracts expire

AEW is reportedly offering contracts to its performers on par with the WWE. That could either be a huge gamble or be a part of the company's customer acquisition costs.
They just struck a major TV deal, and they wouldn't have done it without the level of talent they have on their roster. They sold out their next event in fifteen minutes, and the credit for that also goes to their performers.
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They needed to invest in their wrestlers before they could ever think of expanding their business. The initial contracts would get the superstars the same monetary benefits they derived from WWE.
But it's not guaranteed they'll get the same once they re-negotiate their deal. If they're not careful enough, they'll find themselves earning less than what they were getting in the WWE.
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