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5 Reasons why WWE teased a Finn Balor-Alexa Bliss storyline romance on WWE RAW

What was the point of doing this segment on RAW?
What was the point of doing this segment on RAW?
Riju Dasgupta
OFFICIAL
Modified 16 May 2019, 16:40 IST
Top 5 / Top 10
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RAW was a big show for WWE this week because it featured the return of Roman Reigns and Batista to the show. And yet, there was one segment that got tongues wagging across the WWE Universe. This was the 'Moment of Bliss' segment featuring Finn Balor. Alexa Bliss made eyes at the extraordinary man who can do extraordinary things.

Bliss urged Balor to show her his abs. And in return, she teased to show him something, before she was interrupted by Lio Rush. The mystery was later cleared in Alexa Bliss' social media post.

But why was this segment made at all, and why was a storyline romance teased? Let me try and answer this question in this article.

Be sure to leave a comment and let me know your thoughts below.


#5 To recapture the 18-49 demographic

WWE has lost a lot of its audience because of a more family-themed entertainment show
WWE has lost a lot of its audience because of a more family-themed entertainment show

Anyone who watched WWE in the Attitude Era knows that the product was very different back then. The audience that actually watched the show was a lot younger, cooler and more hip. Having worked in the television industry for a few years myself, I know that this is the target audience that most channels hope to tap.

WWE's current fanbase comprises of children and families who seek wholesome entertainment. Of course, this is not a bad thing at all because it helps the company earn money through the sale of video games and action figures. But that coveted 18-49 target audience is something that many advertisers strive for.

And segments like these with innuendos are probably a way to recapture that audience in what is a very politically correct world now. Which is why this segment probably happened.

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Published 28 Feb 2019, 21:45 IST
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