Reign Supreme: WWE isn't for every wrestler

The WWE has seen itself as an entertainment company first and a wrestling company second for years. The fact is that pure wrestlers may not always have an easy time making it with the company because of the showbusiness aspect.
Austin Aries is a hundred times better technical wrestler than John Cena or Roman Reigns--combined--but he fails to sell as much merchandise or garner as much mass media attention. The WWE isn't just looking at who is a great wrestler, they're looking at who gets the most attention and generates the most revenue for the company. This philosophy has served them well in the past, and it will continue to serve them well in the future.
Breaking Vince Russo and Jim Cornette update HERE.