#2 To be viewed as a major mainstream entertainment company
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Can we make a wish for the PG Era to disappear?
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As Vince McMahon has said several times, he does not compete with other wrestling promotions; but with companies like Disney, in an attempt to put smiles on faces. After the Chris Benoit double murder-suicide controversy, the PG Era began in earnest and has continued ever since.
To be viewed as a legitimate entertainment company, controversies have to be kept to a minimum. Which means top stars with squeaky clean images like John Cena.
Because any tragedy, drug related or otherwise, can be a PR nightmare for WWE. In an attempt to minimize controversy, the Wellness Policy is a safeguard for keeping superstars in check.
Especially considering Vince McMahon himself has been embroiled in drug related scandals in the past.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.