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#4 Fatal-4-Way (2010)
WWE continued their obsession with gimmick match pay-per-views throughout 2009 and into 2010, but this may have crossed the line. They actually named a show after a 4-way match in June 2010. It was one thing to base a show around Hell in a Cell or Elimination Chamber matches, but having multiple fatal-4-way matches would be overkill, right?
There were three of those on this card, with all of them resulting in a title change. Alicia Fox won the Divas Championship, while Rey Mysterio ended Jack Swagger's pitiful reign as the World Heavyweight Champion. This was also the only pay-per-view where CM Punk wrestled with his mask.
The WWE Championship main event was invaded by the Nexus, who had absolutely destroyed the entire place two weeks ago on Raw. Sheamus profited from the carnage to steal the title, and that was that. If it wasn't for an incredible match between Chris Jericho and Evan Bourne in the middle of the show, this would have been an absolute bust.
The gimmick was a bust though. There wasn't another show named Fatal-4-Way until NXT had a Takeover with the same name in 2014. But we are talking about the WWE main roster here. The June spot had a lot of shows come and go during this time, from 2009 until WWE settled and put Money in the Bank in that position, the most successful gimmick-based pay-per-view created in the last ten years.
