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When it comes to the World Wrestling Entertainment, creating different characters and personas is imperative to keep the content diverse and engaging for the fans. This involves taking risks like they did by bringing in a second "Kane" in 2006 to create a bizarre doppleganger story. This mirrored the first time the WWE experimented on this concept when there were two "Undertakers" in 1994.
Those attempts of the look-alike concept may not have worked out well but WWE has definitely pulled out some scary personas over the years. It is little surprise that going the way of the scary or the supernatural is one of the ways to keep the product interesting and fresh. The most common attributes of 'scary' Superstars is the ability to have the aforementioned supernatural twist.
For others, it is the sheer size and raw power they possess that makes them scary when in the ring. They are able to sell the concept of their physical attributes by throwing opponents around at will and showing no signs of intimidation. These 5 Superstars have mastered the craft of their personas and deliver a powerful performance on all fronts.
#5 Finn Balor
The Irish superstar has an alter ego as the proclaimed Demon King. He is a fan favourite since he joined the main roster shortly before SummerSlam 2016, where he debuted the persona in the first-ever Universal Championship match. With his dark-themed entrance, he is able to get the fans involved in throwing their hands in a backward motion as the lights simultaneously focus in that move.
As the Demon King, Balor becomes almost creature-like right from the dark artwork painted all over his body and his mobility on all fours towards the ring. In the Demon King, Balor channels more strength and brings out the darkness in him to make him one of the most bizarre gimmicks in WWE today. As of right now, the Demon has not lost since his main roster debut over 3 years ago.
#4 The Boogeyman
When it comes to downright dark and disturbing, it's possible that nobody has sold a persona than the man behind The Boogeyman. His ring name alone denotes someone that sends chills. One of his trademarks is the witchcraft-voodoo appearance. The Boogeyman ate worms by the handful and would often force his favorite delicacy on other superstars. His most famous moment is likely his win over Booker T and his wife Sharmell at WrestleMania 22.
To this day, The Boogeyman shows up on special episodes of RAW and SmackDown and wherever stars from the past might appear -- clock in hand, and then smashed over his head.
He will never stop -- comin' to getcha!
#3 Kane
Since his debut in October 1997 when he ripped open the door of the cage to attack The Undertaker and give Shawn Michaels the win in the first-ever Hell in a Cell match, Kane has developed one of the most frightening characters of all time. He is referred to as the Big Red Machine. True to the word, he stands in just short of 7 feet tall and has been synonymous with his all-red outfit and walking through the fire and brimstone.
Kane's gimmick entails being able to summon fire above the top ring turnbuckle and inhuman strength. He can withstand some of the biggest blows from the largest opponents and keep moving forward. His signature moves include a chokeslam and the devastating Tombstone piledriver, two moves he shares with his in ring brother, The Undertaker.
#2 The Undertaker
The Deadman is a sure to enter the WWE Hall of Fame shortly after he retires. He has graced the ring for close to three decades, and a big part of what makes his persona believable is his physique. He's a 7-foot monster, over 300 pounds, and a nearly indestructible force of destruction. His promos, spoken in a slow drawl, complement the whole persona. He has often spoken about taking his opponent's souls, often while standing in a graveyard.
It comes to no surprise that some of his most iconic matches have are Hell in a Cell matches, Buried Alive matches, and his signature Casket matches. He is the winningest Superstar in WrestleMania history. His persona transcended the concept of professional wrestling storytelling. Despite being involved less with the WWE over the last five years, he is still able to instill fear with his choice of words over the mic.
#1 "The Fiend" Bray Wyatt
The New Face of Fear is undoubtedly Bray Wyatt. This is something that he even taunted The Undertaker with during his cryptic WrestleMania promos. The Deadman did not actively respond to him, adding to the frightening aspect of the character. Wyatt has the the look -- the beard, tattoos, and large body frame, and is powerful on the mic when delivering his key message in promos.
His current persona, dubbed The Fiend, has been booked as a superhuman entity that cannot be put down even with the use of objects. He is the alter ego of Wyatt and the dominant force. The Fiend has used the signature mandible claw when the lights go off to attack all sorts of superstars from Hall of Famers such as Mankind to current roster members like Finn Balor and Daniel Bryan.
His scary mask with exposed sharp teeth and custom human head lamp adds on to the mystery.
Teddy Long snaps when Swerve Strickland's race is brought up HERE
