#1. WWE needing a change

WWE need to make some changes to keep attracting interest from their fanbase and one big change on the horizon seems to be putting the title on The Fiend at SummerSlam. Of course doing a title change is a big decision and it needs to be determined whether it is best for business or not, but it seems like it is in this case.
Not only will The Fiend becoming champion at SummerSlam bring back fans who were upset about the character's previous loss, it also gives them a chance to reestablish him as a top guy again. That could go a long way in helping with viewership and WWE really has no other choice.
In the end, WWE needs to make changes in order to create a fresher product and that begins with at the top of the card. Unfortunately for Strowman, that means losing the title to The Fiend at SummerSlam and going back to the midcard where he can be repackaged to some degree.