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#4 Legitimacy factor
When Friday Night Smackdown first aired on FOX in October, it was instantly obvious that the focus would be on making the blue brand look legitimate. The company ultimately achieved this aesthetic in spades by integrating their product into weekly FOX programming, bringing in big names from other sports and even having Brock Lesnar compete on the show for the first time in a decade.
With that being said and Fox Sports highlighting legitimacy with WWE why would they then go and focus on a gimmick like The Fiend? In fact, between The Fiend being imperious to virtually any kind of attack and a majority of his character based on the supernatural, one has to wonder how the company would even go about it?
Now that's not to say that The Fiend isn't a brilliant character created by WWE and shouldn't be the focus of a brand, but it begins to stretch believably when the brand's prime focus is legitimacy. This also doesn't mean that he can't be on Friday Night SmackDown, he just shouldn't be in the title picture at the moment.
In the end, it's just too stark of a contrast when you have guys like Brock Lesnar and Cain Velasquez feuding for the title at one point and then switch to a supernatural character like The Fiend. It just dosen't make sense and is probably very jarring to the audience.
