#1 Have not fallen behind: Ratings don't tell the whole story

Yes, the facts are the facts; the WWE Monday Night Raw ratings HAVE taken a hit in recent months.
However, ratings don't exist in a vacuum, and neither does the WWE. When you start to examine a lot of the factors that go into the ratings game, you'll find that WWE is still thriving in spite of losing some viewers.
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For one, the most recent Raw on December 10 was competing head to head with Monday Night Football's much-anticipated matchup between the Vikings and the Seattle Seahawks. Raw often loses some ratings when a red-hot football game is on the other channel.
Also, it is the holiday season in North America, and a lot of potential Raw viewers are shopping for Christmas gifts, traveling, and visiting with family. It was also the final exam week for a lot of college students who might be hitting the books instead of tuning in to Raw. A slight dip in the viewership may be a cause for concern, but it's no cause for alarm or panic.
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