#3 Have not fallen behind: Competition is good for wrestling in general, and the WWE in particular

It has often been said that in order to be the best, you have to compete against the best to prove it.
This adage applies to pro wrestling just as much as other areas. A lack of serious competition can lead to complacency and a lackadaisical attitude toward business.
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On the other hand, some good, stiff competition can drive the whole industry to improve. Prior to the Monday Night War, you rarely saw the world champion wrestle on free television, and the matches were usually made up of 'jobber squashes' that involved one-sided bouts where the outcome was never in any doubt.
But the Monday Night War forced the WWE to up their game. They changed their content to reflect the societal mores of the time, put their world champion Stone Cold Steve Austin front and center on every Raw, and worked even harder to regain their spot as the top wrestling company in the world. Just because there are new contenders doesn't mean the champion is in danger of losing their crown.
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