5 solutions to WWE's current TV ratings crisis
#2 In demand PPVs
Backlash, Fastlane, and Clash of Champions, what do all those WWE pay-per-views have in common? The answer is simple, they are all expendable.
There is not one unique thing about WWE's pay-per-views throughout the year, as most of the matches on these shows can be witnessed on Raw or SmackDown Live every week, which is a sad fact for people who pay for WWE Network.
However, there is a case to be made for shows like Extreme Rules, Elimination Chamber, and Money in the Bank as shows that warrant your attention as a fan, and that is due to the reason they are worth watching. Still, many feel those pay-per-views that have been named after match stipulations have destroyed the novelty of the stipulations.
Therefore, not all of WWE's pay-per-view's need to have a gimmick, but at least all of them have to be unique in some way to catch people's attention.
As the company needs to look at some of their old pay-per-views like Cyber Sunday, King of The Ring, and even for the sake of nostalgia - bringing back Badd Blood, would be better than the generic pay-per-views fans don't want to sit through any more.
#3 Turn the invisible into the visible
The thing that stood out in the glory days of the Attitude and Ruthless Aggression Era's was the presentation of the product, now, by no means was all of WWE's design back in the late 90s to early 2000s so immaculate it deserved an Emmy nomination, but one thing the company must be applauded for was the risks they took during this time.
From pay-per-view set designs to the backstage interview areas, everything had a unique brand of its own, and funny enough, this is what gravitated fans to the product more than the in-ring content.
Nowadays fans (for those who still stuck around) have learned to accept that WWE won't be going the extra mile anymore, which means pay-per-views without pyro, no unique sets for Raw or SmackDown Live, and even no more props that give certain shows a different feel.
For being the most popular company in wrestling, WWE is failing to utilize their unlimited resources to draw fans to the product, and if they do realize that fans care about making every single pay-per-view, house show, live event, and an episode of Raw or SmackDown Live unique, then maybe that could see an influx of fans rushing back.