Step 5: Shake up the writing team
#FireRoadDogg was trending during last week's episode of SmackDown. For better or worse, he's become the public face of the blue brand's creative woes. Whoever is writing the show must know just how bad it is. Indeed, such rumours are rife.
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More than any talent acquisition, the creative team of the show needs a major shakeup. It needs a new start, badly. The current team should go. New people like Jeremy Borash should be brought in. Give Ryan Ward more freedom. Road Dogg's role should be minimized.
Even if SmackDown fares better in this year's draft, it won't go anywhere if the creative output is still terrible. If this flaw isn't fixed, no other fix will matter.
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